Production house is also known as the production company or production studio is specializes in media production for personal or corporate event for their clients. These companies have the expertise in manpower and equipment to host indoor or outdoor events that will be either broadcast Live via social media online like Youtube or traditional media like television or recorded in the high definition videos for internal usage as requested by their clients.
This includes any forms of communication, information or entertainment purposely intended for a large audience for corporate, promotional or educational reasons.
In general, production house will handle the operational aspects such as scheduling, scripting, talent and resources supply, post-production, distribution, marketing and other related activities. They are also responsible in the process from the initial concept to the completion of the project which includes the concept, scripting, scheduling, casting and so on. If necessary, production house will also involve in the budgeting process to help their client to control the production budget and make the event to be more cost-efficient.
As the sole purpose is to engage and connect with their audience, production house is responsible to ensure that the post-production, deadline and the planning are within their arrangement so that the quality of the end product is not compromised in any way.
There are many services available to the production company and some of it is mentioned below for reference.
1. Corporate Profile Videos – Online video that introduces the company’s brand, history and services on the company’s website.
2. Social Media Video Production – It is the production of videos in various disciplines to be broadcast online via the social media platforms such as youtube or search engines for business or education purpose.
3. Whiteboard Explainer Animation Video – It is a form of animation video that helps to explain any product or services online in a fast and engaging manner and is commonly created for marketing or educational purpose.
4. Video Editing Service – Video editing service is provided by the production house to manipulate and make the manual arrangement of video shots to improve the audio and video effects of the video.
5. Video Productions – As mention earlier, video production is usually for business or personal purpose which will be set for live production or post-production depending on the client’s requirement.
6. Training Videos – It is usually created for the purpose of product or service training new employees in a company but also for educational purpose that is upload online to teach users on various knowledge.
7. Product Reviews – It is normally used on shopping or E-commerce websites to allow customers to rate and comment on products they have purchased which may affect the purchase decision from potential customers when they read the reviews.