Videos are taken to just keep account of memories for or to provide proof that an event took place for future reference. But that was a long time ago, and in previous articles, we talked about how you can use whiteboard explainer videos to promote your business and help your customers and visitors perform an action that is related to your business and industry that they don’t know how to do themselves.

Over the past year, due to the ease of a new breed of technology with incredibly low cost, we can now find business information, seminars, workshops and webinars which are being broadcast ‘live’ to a global audience over the internet.

But in this article, I would be talking not about mere videos but live streaming which is a platform that allows viewers gain access to live video footage on the internet. This can be done using a desktop computer, laptop, tablet, Smartphone or digital screen at home and it is growing increasingly popular as it becomes the perfect option for people who can’t attend live events such as sporting teams and concerts from our celebrity entertainers.

Is your company organizing social events and conferences you would want to show the world or promote active participation? Let’s talk about how live streaming influences your business. First things First, to have a live stream audience, you need to build your online presence and allow your customers and target market to find you because if they can’t find you, they won’t participate in whatever activity you decide to do to engage with them.

Typically for every business minded individual the first thing that comes to mind at the thought of new prospects is cost. Live streaming sounds too expensive, but it’s not. For example, the live streaming feature on YouTube is completely free even though there are requirements that need to be met. In addition, Spring Forest Studio as a partner of IBM’s Ustream platform offers a reliable and affordable Live video production services. With the question of cost answered from the paragraph above, a quick reminder of the transformation your business is bound to experience with the introduction of Live streaming.

Live streaming reduces costs. Most companies use live streaming as part of their training programs to train new employees. Everyone receives the same training and product information at the same time, thereby saving the company’s money. Because when it comes to training or hosting any of such public events, there is always the cost of travel, lodging, and security to put into consideration.

Increases Revenue. If live streaming cuts costs, it means the will naturally be an increase in revenue because the money saved can provide more money to invest in growing your brand.

Live streaming adds a personal touch to your Audience interaction. With live streaming, you can discuss brand new developments or news at the very moment a change has been made to your business (such as new website changes, new product or service announcement, introducing a new employee, etc.).

This article focuses on corporate events, and you can utilize live streaming to attract engagements in the following ways;

Advertise or unveil product live. A typical example is the live streaming launch of the Apple iPhone 5 phone sessions. You can also give them a peek into the development process of your products. Live stream from start to finish (if you can) what goes into making your product. If your “product” is a process, try having members of your team talk people through their process.

Offer customer support Services: Live streaming can be leveraged upon in handling various glitches and complaints that company clients might have. Imagine creating a live streaming video walking people through a solution that handles a widespread issue affecting your customers. This will help company audience aware that an actual human being has been working on a solution and eventually make your brand more transparent.

Broadcast Ongoing Trainings and Company Workshops to Reach More Employees: If you are a corporate body with employees scattered in various locations, you can still reach your staffs at the same time by live streaming corporate workshops and training. These can also be recorded and archived so that a library of high-quality materials can be created for references.

Organize a Contest or Promotion: Engage with your audience by running a contest or promotion through live streaming. Through this means, corporate events can host a contest and stream it live to an outside audience or even simply announce a contest that is currently ongoing and explain how people can participate.

In summary, through this medium you can educate your audience, broadcast event, hold a Question and Answer session and put on a webinar. The idea is making your business up-close for your audience at little cost. Spring Forest Studio is a value-added distributor offering live-streaming services much quicker and at a more affordable rate, so be sure to fall back on us whenever you decided to venture into Live streaming as a way to gain engagement for your corporate events.

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