In the past year, we have seen a surge in the popularity of live streaming. A large part of this can be attributed to the pandemic, which has resulted in many events and gatherings being cancelled. However, even before the pandemic, live streaming was on the rise. According to a report by Verizon Media, the number of hours spent watching live stream content grew by 19% from 2018 to 2019.
One of the key reasons for this growth is that viewers are becoming more willing to pay for live streams. In the past, people were generally reluctant to pay for live stream content. After all, there are so many free options available online. Why would anyone want to pay for something that they can get for free?
However, this attitude is changing. People are increasingly willing to pay for high-quality live stream content that offers them value. This could be in the form of exclusive access, early access, or simply supporting their favorite creator.
The trend towards paid live streams is being driven by two main factors: the increasing professionalization of live streaming, and the growing number of platforms that offer paid live stream content.
As live streaming becomes more professionalized, viewers are becoming more accustomed to seeing it as a legitimate form of entertainment. This is especially true for younger viewers, who have grown up with digital media and are more comfortable consuming content online.
At the same time, there is a growing number of platforms that offer paid live stream content. The most prominent example is Twitch, which allows viewers to subscribe to their favorite streamers for a monthly fee. This not only allows streamers to generate revenue from their subscribers, but also gives them an incentive to produce high-quality content that keeps people coming back for more.
Paid live streams are becoming increasingly popular as people become more willing to pay for high-quality content. This trend is being driven by the increasing professionalization of live streaming and the growing number of platforms that offer paid live stream content. Paid live streams offer many benefits for both viewers and creators, and are definitely worth investing in.